Helping Excellent Packaging & Printing Build Brand Awareness & Drive Sales :

Client Overview :

Excellent Packaging & Printing is a Canada-based business specializing in high-quality, eco-friendly packaging solutions. They serve bakeries, restaurants, cafes, retailers, and small businesses, offering products like Kraft paper bags, bakery boxes, gift boxes, food trays, and more. Their goal was to increase brand awareness and boost direct sales through social media marketing and advertising.

Challenges Faced by the Client :

Before working with us, the client struggled with:

  • Limited Online Presence: Their brand lacked visibility on social media, making it hard to attract new customers.
  • Low Sales Conversion: Despite having great products, they weren’t seeing enough direct sales from their online marketing efforts.
  • Budget Constraints: The client expected fast results but had a limited advertising budget.
  • Audience Targeting Issues: They weren’t reaching the right business owners who needed their packaging solutions.

Our Strategy & Execution

To overcome these challenges, we developed a customized social media marketing and advertising strategy tailored to their goals:

✅ Optimized Social Media Presence:

  • Revamped their Instagram and Facebook pages with high-quality product visuals and engaging content.
  • Created a content calendar focusing on product highlights, customer testimonials, and industry trends.
  • Used storytelling techniques to build a connection with the audience.


✅ Quality Content Creation:

  • Designed eye-catching visuals and product-centric creatives to highlight Excellent Packaging & Printing’s premium packaging solutions.
  • Developed a content calendar balancing promotional, educational, and engagement-driven posts.
  • Leveraged high-quality reels and carousel posts to showcase product features, benefits, and real-life applications.
  • Focused on value-driven storytelling, using customer testimonials, behind-the-scenes content, and industry trends to build trust.
  • Ensured a consistent brand voice with clear, persuasive, and conversion-focused messaging.



✅ Performance-Driven Paid Ads:

  • Launched a mix of Reel Video Ads (10-15 seconds) and Carousel Ads showcasing product benefits, customer reviews, and offers like 10% OFF & Free Shipping on orders over $100.
  • Focused on a problem-solution approach, showing how their packaging meets business needs.
  • Targeted local businesses within a 50 km radius to generate high-intent leads.
  • Integrated trust-building elements such as "Since 2003," "1000+ customers served," "Fast Canada-wide delivery" to enhance credibility.



✅ Lead Generation & Engagement:

  • Engaged with potential customers through comments, DMs, and personalized responses.
  • Ran limited-time offers & promotional campaigns to boost urgency.
  • Encouraged User-Generated Content (UGC) from satisfied customers to build social proof.



Results & Achievements

🚀 35% Increase in Brand Awareness – Improved social media engagement and reach. 🚀 20% Growth in Website Traffic – More visitors exploring their product range. 🚀 Boosted Lead Generation – Increased inquiries from businesses interested in bulk orders. 🚀 Higher Conversion Rates – Customers taking action directly from ads.

Key Takeaways

  • A well-structured content strategy combined with targeted paid ads can drive real business results.
  • Trust-building elements (customer testimonials, years in business, fast shipping) enhance credibility and sales.
  • Audience targeting is key—focusing on the right businesses led to better conversion rates.

Although the client had a tight budget and high expectations, our strategic marketing approach helped them achieve significant growth in online visibility and sales inquiries. Their challenge was expecting instant sales with minimal investment, but marketing requires consistency, testing, and the right strategy.

We take pride in the results delivered, and this case study stands as proof of our ability to help businesses grow with smart social media marketing and advertising strategies.

Case Study: Facebook Awareness Campaign for Excellent Packaging & Printing

Excellent Packaging & Printing is a Canada-based business specializing in eco-friendly and high-quality packaging solutions for bakeries, restaurants, retailers, small businesses, and cafes across Canada. The company sought to enhance brand awareness and attract potential customers through a well-structured Facebook Awareness Campaign.

Campaign Objective

The primary goal of the campaign was to increase brand awareness and engage with the target audience while positioning Excellent Packaging & Printing as a reliable and eco-friendly packaging supplier in Canada. The campaign aimed to:

  • Expand brand visibility across Facebook.
  • Increase page engagement (likes, shares, comments, saves).
  • Drive potential leads to the website for future conversions.
  • Establish credibility and trust through compelling creatives and messaging.

Campaign Strategy

To achieve the objectives, the following strategy was implemented:

Audience Targeting

The campaign was strategically targeted to businesses and individuals looking for packaging solutions in Canada, including:

  • Bakery Owners & Managers
  • Restaurant & Cafe Owners
  • Retail & Boutique Store Owners
  • E-commerce Business Owners
  • Procurement Officers & Buyers
  • Marketing & Branding Managers

Demographics:

  • Age Group: 25 - 55 years
  • Gender: 60% Male, 40% Female
  • Location: Nationwide targeting in Canada (urban & suburban areas)
  • Interest-based targeting: Users interested in eco-friendly packaging, small business growth, and branding solutions.

Ad Creatives & Messaging

  • Ad Format: Reel Video Ads (10-15 sec) & Carousel Ads
  • Content Approach: Problem-Solution Strategy with engaging visuals.

Creative Highlights:

  • Product close-ups showcasing material quality and functionality.
  • Customer testimonials to build trust.
  • Strong CTAs like "Discover Eco-Friendly Packaging Today!"
  • Trust elements: "Serving Canada since 2003 | 1000+ Happy Customers | Fast Nationwide Delivery"

Budget Allocation & Optimization

  • Total Budget: $100
  • Ad Placement: Facebook Feed, Stories, and Reels
  • Optimization Goal: Maximum reach and engagement at a low cost per impression (CPM)

Campaign Performance & Results

The campaign ran for 3 weeks, generating impressive engagement and awareness:

  • Reach: 38,291 people
  • Impressions: 42,302
  • Engagement (Likes, Shares, Comments, Saves): 985
  • Cost Per Impression (CPM): $1.34
  • Website Visits (Landing Page Views): 2500

Key Wins & Insights:

✅ Significant Brand Awareness Boost: Thousands of targeted business owners were exposed to the brand. 

✅ High Engagement Rate: The campaign creative resonated well, leading to organic shares and interactions. 

✅ Low CPM & High ROI: The optimized strategy ensured cost-effective brand awareness.

 ✅ Increased Website Traffic: More potential customers visited the website for inquiries and orders.

Challenges & Learnings

🚧 Content Experimentation Needed: Some creatives performed better than others; regular A/B testing is crucial.

 ðŸš§ Retargeting Potential: Future campaigns should focus on retargeting engaged users for better conversion.

 ðŸš§ Localized Targeting: More specific targeting (city-wise) could enhance conversion opportunities.

Conclusion & Next Steps

The Facebook Awareness Campaign successfully established Excellent Packaging & Printing as a trusted packaging brand in Canada. The insights gained will help refine future ad strategies, focusing on retargeting, lead generation, and direct sales campaigns to maximize ROI.

Next Steps: 

📌 Launch a Retargeting Campaign for engaged users. 

📌 Implement Lead Generation Ads to capture high-intent customers. 

📌 Continue A/B testing to refine creative and audience targeting.

Looking to Scale Your Business?

If you’re a business looking for real results through expert social media marketing, let’s connect! 🚀