Client : Psychological Rehabilitation & Training Services (PRTS)

Project Type: Strategy + Creative Content + Page Banner Design
By: Muhammad Asim | Social Media Marketing Specialist

PR & TS

🧠 The Story Behind the Strategy :

When I came across PRTS, a psychological clinic doing heart-centered work in Islamabad, I saw a mission hidden behind quiet visuals. Their services were life-changing, but their voice online was faint.

So I asked myself,
“How do you turn a clinic into a comforting digital space people feel safe in — even before they visit?”
That question sparked the birth of a fresh, story-led strategy.

🎯 Mission: Humanize the Brand. Build Trust. Drive Action.

Instead of robotic posts, we focused on:

✅ Emotional storytelling to create real connection
✅ Educational value to position them as mental wellness leaders
✅ Community engagement to build an online family
✅ Gentle CTAs to encourage therapy bookings & course signups

📌 Strategy Snapshot: “From Clinic to Comfort Zone” — A 90-Day Plan

Let’s break it down like a journey, not a checklist 👇

🚪 Month 1: The Warm Welcome

Goal: Rebuild online presence to look and feel safe, calming, and trustworthy

🧩 Actions:

Visual brand revamp: pastel tones, soft illustrations, clean post templates

  • Banner redesign (more below 👇)
  • Emotional storytelling intro series: “Why We Exist”
  • Start “Mental Health Mondays” — 1 tip + 1 myth busting each week
  • Pin booking details & services on socials

🪴 Result: Visitors feel seen, heard, and invited to explore more

🔄 Month 2: Build the Bond

Goal: Turn quiet followers into quiet supporters

🎯 Actions:

  • Real Stories, Real Strength” series (anonymous client quotes/success stories)
  • Behind-the-scenes stories: therapists talking casually about self-care
  • Q&A reels from common client questions
  • Use polls & question boxes (What do you struggle with most: Anxiety, ADHD, Sleep?)
  • Promote WhatsApp chat link with comforting CTA: “Not ready to book? Let’s just talk.”

 Result: Followers start engaging, sharing, opening up. Trust deepens.

🚀 Month 3: Transform with Us

Goal: Get inquiries, bookings & course signups

📣 Actions:

  • Highlight each top service with a dedicated reel + graphic + testimonial
  • Launch lead magnet: “Free Self-Care Toolkit PDF” (DM to get it)
  • Weekly reminder posts: “Let’s talk when you’re ready” with WhatsApp CTA
  • Promote upcoming course/workshop with countdown, stories, reels
  • Client reviews carousel every Friday

Result: Real leads. Real messages. Real growth.

🎨 Facebook Banner Design Idea

Theme: “Healing Starts Here”
Visual Style:

  • Soft beige or lavender background
  • Smiling therapist illustration + people connecting dots (symbol of mental clarity)
  • Text overlay:
  • Psychological Rehabilitation & Training Services
  • Empowering Minds. Transforming Lives.
  • 📍 Islamabad | Book a Free Chat: WhatsApp 0000-1111111

📢 3 Creative Post Ideas (Story-based & Portfolio-Ready)

1. 🧩 Post Type: Carousel

Theme: “Anxiety Feels Like…”
Text Overlay (each slide):

  • Slide 1: “Anxiety isn’t just in the head — it’s in the heartbeat, the breath, the silence.”
  • Slide 2: “It feels like you forgot something, even when everything’s fine.”
  • Slide 3: “You’re not alone. And you don’t have to fight it alone either.”
  • Slide 4: [Clinic contact + calming CTA]: “Let’s talk. Healing starts here.”

Graphic Style: Pastel backgrounds, emotional illustrations, calm typography

2. 🎥 Post Type: Reel

Theme: “A Day in the Life of a Mental Health Therapist”
Script (voiceover or captions):
“Every morning, I remind myself: someone will walk in today feeling lost…
...and walk out feeling heard. That’s why I’m here. That’s what we do at PRTS.”

🎵 Gentle music in background
🎨 Clip edits: Office space → client chair → tea mug → writing notes → sunlight in window

3. 📚 Post Type: Static Graphic

Theme: “Is it ADHD or Just Stress?”
Overlay Text:

  • Not every distraction means disorder.
  • Let’s untangle the confusion — together.”
  • 🟢 [Book your ADHD assessment today]

Design Tip: Use brain sketch visuals, green/blue tones, clinical but kind vibe

💬 Final Thought (For Portfolio Readers)

I believe in creating strategies that breathe — not just tick boxes.
This project wasn’t just about engagement rates. It was about telling a story where people felt safe to be themselves, ask for help, and take that first brave step toward healing.

Want something like this for your brand?
Let’s chat 💌

0309-5452905

muhammadasimcontact@gmail.com